My career switched from computer science to marketing in the last five years. From being the one who creates the product, I found myself enjoying being the one who crafts the story behind it. I am the individual who figures out how to make offerings attractive and navigates through the customer journey to understand how they interact with it. With a keen interest in psychology and the human brain, studying how people think, interact, and make purchasing decisions, I proudly refer to myself as a NeuroMarketer